Cycling around the world for nature charity

Former commercial lawyer and amateur cyclist, Simon Jones StB'98, has quit his hectic corporate job to embark on an extraordinary 35,000 kilometre journey around the globe in support of World Land Trust, an international conservation charity supported by Sir David Attenborough that works with local partners to purchase and protect threatened ecosystems.

Setting off from the village of Thakeham in West Sussex on 26th April 2026 (his 46th birthday), he will cycle across multiple continents, climbing a mountain on each one, and combining extreme physical challenge with a clear environmental mission.

With biodiversity loss and climate change accelerating worldwide, the campaign highlights a simple but powerful solution: £100 can fund the permanent protection of (on average) one acre of threatened land. The goal is to raise £1 million - enough to safeguard 10,000 acres of vital habitat. “Protecting nature can sometimes feel overwhelming,” said Simon. “But the World Land Trust offers a direct and effective way to make a difference. If this journey inspires people to protect a single acre, it will be worth every mile.”

The route will span Europe, Asia, Oceania and South America and Simon will visit  World Land Trust conservation projects en route. Dan Bradbury, Director of Brand and Communications at World Land Trust. said, “Simon will see firsthand how climate change, habitat loss and the fragmentation of wild places are affecting the natural world. His decision to take on such an immense challenge reflects both the urgency of the crisis and his determination to help protect what remains. By shining a light on our work throughout his journey, he is showing people everywhere that safeguarding vital habitat is not only possible but essential for the future of wildlife and communities alike” 

You can follow Simon's journey, donate and track progress toward the 10,000-acre target via:
www.simoncyclestheworld.com