The many walks of Claude Keith G'69

Claude Keith G’69 started his writing career with the creation of a magazine whilst at Worth, which led to his main walk in life, as the quintessential adman working for several of the UK’s top advertising agencies on accounts such as Mars Confectionery and Pedigree Pet Foods.

Now aged 70 and retired, Claude has turned his attentions to writing books, having first tested the waters with an equestrian book. During Lockdown 1 he embarked on A life above the line - just! (available from Amazon) under the pen name C.P. Altmann, a fictionalised biography of a true Mad Man character walking the tightrope in the high-octane world of advertising. As Claude himself says “many of the anecdotes, stories and situations actually happened but many of the escapades have been created to convey what the advertising industry was really like in those crazy, halcyon days of the 1970s, '80s and '90s”.

Claude holds The Royal Marsden Hospital very close to his heart which has led to training for an important walk this weekend. Claude’s wife, Mo, has been under the care of the hospital for the last 7 years and they were keen to support its annual fundraising Marsden March, now in its 10th year. So, this Sunday, Claude will be walking 15 miles through the London Parks; St. James's Park, Green Park, Hyde Park, Kensington Gardens, Holland Park, Ravenscourt Park and turning back at Chiswick Park, all to raise funds for this wonderful institution. He also encourages others to organise their own walks to support this fantastic charity that, like many others, lost a great many of its fundraising activities due to Covid.

You can support Claude here.

After that, Claude will be settling back down to writing his next book, a series of short stories, which we look forward to reading later on in the year.